Monday, March 28, 2011

interview with Lumete

I always invest on great quality products
in shoes, sunglasses, bags and outerwears (jackets, coats, etc.)
because that quality can't be replaced exactly in that
depth of time and effort put in like making an individual art piece
especially if it's a handmade product

I interviewed Clara Herrera, creative director, designer & founder of Lumete (the other founder is her friend Barbara Warren)

hope you'll enjoy this interview and beautiful collections from
I've picked personal 7 favorite looks!
and I want nothing more than for you to learn from this post
that eye protection is the first key to consider when you purchase sunglasses

and then after choosing the right brand and store,
pick your design in terms of color, shape and sizes etc.

attic safari-golden sunset

1. How was the trade show at the SXSW festival? I've never been to Austin. Seems like such a great event I've missed!

Style X was awesome, and we had a blast in sunny Austin. We feel that Style X is the first showcase to truly merge music, indie culture and style in a single event, and we are extremely honored to have been a part of it. We connected with other amazing emerging brands, heard great music and met wonderful people from all over the world.

Style X is revolutionary in that it looks at how music and independent artistic expression is shaping Style, and it takes Style directly to the people. We also strongly respond to the core philosophy of the event. Founder Joah Spearman decided to call the event Style X, rather than Fashion X because there is an important differentiation to be made: while “Fashion” deals in trends and tortured schedules, “Style” is about expressing and differentiating oneself, creating a lasting individuality rather than simply following trends. In terms of our brand we strongly believe in this concept. We see sunglasses as a vital item in a women’s wardrobe and an important way to express her individuality. We create pieces that are unique and bold yet sophisticated and timeless.

Style X is a great way for everyone to have the chance to see the work created by exciting new brands as well as shop on the spot for the pieces they like.

attic safari-turquoise coast

2. What does your typical day look like?

As a small, emerging company, every day is different. We are handling everything ourselves… from design and development, to sales, graphic design, logistics, PR, accounting, or planning for shows such as Style X. So we’re always working, which can be difficult, but always interesting and very rewarding.

dramolete-silver mosaic

3. Do you do collaborations with others? Do you have any muses or people/brands you want to collaborate with some day?

Being one of the few independent eyewear brands on the market we feel much affinity and respect for other indie brands out there. We are shying away from actual product design collaborations as we are focused on establishing the Lumete brand and vision; however, we have been very open to other creative relationships, such as photoshoot or runway styling. For example, we recently provided sunglasses to summerwear line Cavortress, another emerging brand that showed at Style X. We have also connected with many creative people such as musicians and bloggers, as we love to create relationships with like-minded women who share our aesthetic sensibility. 

dramolete-teal shadow

4. Any countries/cities you want to visit?

All of them! Barbara and I love to travel and have been to many places, but there are still too many places left to name.

Barbara is lucky enough to have visited Seoul and loved it, but I have not yet been to Korea. I hope to visit one day soon! As far as Lumete, we are really hoping to expand internationally – we have shipped orders to countries all over the world, but we are still working on finding more boutiques to work with us.

oummaa-cosmos black

5. Any song of inspiration at the moment?

At this very moment we’re in a really mellow mood musically. We’re currently enamored with a couple of bands that played at SXSW. We’ve been listening to Rain Phoenix’s Band Papercranes and their new album “Let’s Make Babies In the Woods”. Another band we became obsessed with is Eisley, they are an amazing band from Tyler Texas and we can’t get enough of their lovely tunes. Their new album “The Valley” is beautiful!

ulula-blond havana

6. I personally can't live without sunglasses and that's why I've wanted to do an interview with you. For me I love the fact that the sunglasses give you an edgier look.
What do you think is the best feature about the sunglasses? Any recommendation for us to find that perfect pair?

Definitely, sunglasses are that accessory that immediately adds the coolness factor to your look. However, the best and most important feature of sunglasses is the protection (from the damaging rays of the sun) they provide for your eyes and the delicate eye area. Isn’t it wonderful that an item which is so necessary and practical also becomes the ultimate fashion accessory? This is why we love making sunglasses. To us they are a magical object: the perfect fusion of science, art and functionality.

It is important to understand that sunglasses are indispensable for eye health and even to keep wrinkles at bay, which is why it is crucial to buy a high-quality pair made of high-grade materials with quality lenses. To learn about what makes a good pair of sunglasses watch our video, [ ] where my partner Barbara explains in detail the difference between the high and low quality frames and lenses and what to look for when shopping for sunglasses.

We hear from a lot of women that they’re afraid of investing in a quality pair of sunnies because they worry about losing or breaking them, which is why Lumete sunglasses come with a set of custom-designed accessories to help you care for and treasure your sunglasses. Our aim is to inspire women to invest in quality and take care of their sunglasses, so that instead of buying cheap pairs (that are usually uncomfortable and get easily damaged) and replacing them often, they invest in beautiful quality pairs, treasure them and start building their dream sunglasses collection so they’ll have great options for every occasion, mood and outfit.

wanderling-cosmos black

7. And lastly, what do you think about fashion blogs becoming a part of the fashion industry, or like some say creating a whole new fashion world?

With social media and fashion bloggers like you, the fashion world is becoming a much more open, democratic and interesting place, where people can discover new brands and experience many different points of view rather than following the dictates of just a handful of print publications which tend to focus primarily on giant established fashion house brands. We are seeing the immense influence that independent fashion blogs are having on the fashion industry and we are thrilled to have launched Lumete in a time where this new and exciting digital fashion world is emerging and taking the industry by storm.

Check out and like lumete eyewear on facebook for more updates and where you can find to shop on and offline.

(special thanks & images credit to Lumete and Clara Herrera)


Vox said...

Very cool glasses!

karin said...

I agree with you, sunglasses are one good thing to invest.I always wear my rayban and I´m looking for something new,this brand looks great!!! Please visit my blog I hope you like it and follow back.Thanks!!

mirjam schuurkamp said...

love the sunglasses!
love the style!

i have a new outfitpost maybe you can take a look?
everyday a new post

xo model from holland

Unknown said...

fab! thanks for sharing x

Blending Style, Celebs and Fashion

noone said...

those sunglasses are cool, I love the side frame that it's not straight like the usuall ones!

M.Weston said...

Très belle sélection de lunettes de soleil, ma préférence va pour la première "attic safari-golden sunset"


Karine said...

I love sunglasses:)
Here is very hot, no it does not give to stay!


Kileen said...

thanks for introducing me to this new brand. their styles look really cool and i loved reading their interview responses!

cute & little

Lola said...

these sunglasses are awesome and what a geat blog, love it. Following you :)

The Closet Digger said...

I agree... I couldn't live without them! Even when there is NO sun!
Thanks for you sweet comment, and I would like to follow back!

THE CHEAP said...

I need a great pair of sunnies. Maybe I'll try these out!


Dilan Dilir said...

great sunglasses :D <3

Miss Fashion said...

cool sunglasses!

check out my new post!

Fash Boulevard said...

Hey Michelle. Another great post love. I want every pair. So glad I'm following you. don't forget to check out Lauren Conrad's unaired promo to the show MTV decided not to pick up. Exclusively at...

james said...

wow! nice interview!! and awesome sunnies too :) my absolute favorite is the ulula-blond havana ;)

Angelica said...

I love all the sunnies!

Kimberly said...

love those sunglasses! thanks for the comment!

Andreea said...

Great interview! Love the sunglasses:)

♥ Kisses ♥

Lydz xX said...

love the sunglasses, very cool :)
thank you for the sweet comment and yes the wedges are really comfy even with the straps but i hate shoes that you have to wear band aids with coz they hurt soooooooo much. ahhhh girls and theyre heels!
Lydz xX

Alexa said...

Insightful interview! Those sunnies look terrific!

Mary said...

Hello Michelle, love the sunglasses, and your look i like.

Cee said...

Great interview, Michelle! You're absolutely right, eye protection is the most important thing... But it's nice that there are such chic options out there, too :)

Oh to Be a Muse said...

the safari golden dust and the blond havana are hot. and i totally agree with you about investing in quality when it comes to shoes, bags, sunnies and coats!

following your blog now!

Style With K said...

i just found your blog. I would like to invite you to the first giveaway on my blog. A nice pair of sunnies! it's worldwide! = )
I allways follow back!

kisses from La Mode En Rose = )

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