Thursday, February 23, 2012

Interview with nonomuaks (kick eyes)

third interview is up at:

이번 기사도 공식 퍼스트룩 매거진의 블로그에서
확인하실수 있습니다
한글본은 이곳에서 확인해주세요 ^^

Where did you get the idea of using "felt" material as eyewear?

We needed something light, flexible material that doesn't break quick.
Felt has a few nice characteristics that other materials don't have.
First of all is exist in many colors, but next to that it's a quite soft and flexible
material and in the same time a very strong material.
Also for the laser cutting felt had proven in other designs that it would not have any problem.
A thing we needed to adjust from the first glasses to the glasses we made today
was the hardness of the felt. So today the glasses are made of more
compressed felt.

Your designs look playful, fun, and anything is possible motif! Where
do you get inspirations mostly from? Do you have any muses?

For the new collection we did a research on all patterns and forms that have been
related to the eyes. Some of the where more cultural like related to
pop culture, music styles, fashion, movies and other cultural influences.
But next to that we also did some research how eyes have been
expressed in the past. Like using Egyptian hieroglyph, theatre and influences from
Venetian masks. Muses I don't really have, of course I do have some fascination
for some people like Raf Simons, Karl Lagerfeld, Bernhard willhem, but also Bjork, David Bowie
...etc. who are quite inspiring.

You also make the rings, glambots, and shirts. Can you tell us
what's next for the nonomuaks team?

I would love to experiment a bit more with double TEE, it's an item
we didn't had the chance to work it proper out. That I believe has many
opportunities. But I would also love to create some new special items like
bags, carpets, shirts, scarves, furniture and translate other daily items in a funny way.

Is "Kick Eyes" for party wear only? Or do you think it's up for everyday?
What's your set image for the kick eyes wearer?

Kick eyes are in fact contemporary masks in the shape of a glass.
That's what I like about kick eyes that duality they have.
Some people see them as glasses other again as masks.
Dress up party or fashion events is of course the perfect occasion to
wear kick eyes glasses, but next to that they have something stylish
that makes them as an item that could be used in photoshoot.
Kick eyes is also design in function of social media like facebook and twitter.
Always cool to put your profile pictures with special eyewear like kick eyes!

how does the collaboration process work?

We like interaction in our design, so made an opportunity to make customized
kick eyes glasses with logos and other shapes for special events
or parties. We start to collaborate with festivals and made already many kick eyes
for clubs. Like we just finished a kick eyes version of a fashion party in a club
in Singapore. Customized glasses is fun always & a challenge to design something new.
Today we are talking to bigger brands that would love to use the kick eyes
glasses concept for their branding. I can't give details out yet.
Also a famous NY based fashion stylist contacted us to use our Kick Eyes for
a shoot with Vogue.

Available shops for kick eyes/nonomuaks:

sold in Hintmag- New York,
BNC, today art museum, spoonhouse, Fang si-Beijing,
Pricerite-Hongkong and Guanzhou,
Totally hot stuff- Singapore,
Chaos in form-Berlin,
Factory design-Paris
---and many other small concept stores.

Our online shop is

Your view on trend this season spring/summer 2012

I believe spring will have a lot of strong colors combinations,
but not more than 3 colors so no rainbows. 3 strong colors always worked
in fashion and I feel this is back. Also glamour will run with strong lipstick or makeup...
I think that's still the influence of Lady Gaga on today's fashion.
And of course kick eyes to tease your eyes ;)

special thanks to & images credit to: Benjamin from nonomuaks


Miss Woody said...

lovely !

.sabo skirt. said...

The shads were so cute! The colors were adorable.

Much love from the SABO SKIRT girls!

Isabel Bianchi said...

Really nice interview! Very interesting! Their glasses are really funny and original!

lizchewy said...

So interesting. I have never seen anything like this before.


Lyosha Varezhkina said...

so cute! thanks for sharing!

Inside and Outside Blog

Raquel T.G. said...

Those glasses are so funny!! :)

Miss fashionmix said...

Haha!:) So cute glasses!

Style Servings said...

Really interesting interview, great post!

Becky Tjandera said...

Ahh I want those glasses so much! Cool!

Leonor said...

love the fact that we both have lemon in our blog name :)) so cute!


Unknown said...

Thanks for following dear!!! I follow you back! kiss :D

james said...

goodness, this is soo cute! these would be perfect for a party im throwing for my boyfriend in march :) i hope you are well and i hope you have a great weekend!

love, jamie


Such cool sunglasses! :)SarahD

Adriana Alfaro said...

you're amazing at this interview!
xoxo from Brazil!

Tinacious Me said...

awesome glasses!
Anthropologie Earrings Giveaway! ~ WWW.TINACIOUS.ME

Mónica C. Welton said...

really nice!


Juseneide said...

Funny sunglasses!!

Shawna Hynes said...

Such an interesting & fun product! Really enjoyed the interview :)

<3 Shawna

Unknown said...

cool! i love it!

xoxo from rome

yiqin; said...

way too adorable

Leticia said...



Unknown said...

i love the glasses!

Melmo Momoko said...

what a great interview! these sunglasses are so cool.

Audrey Allure said...

Great interview!

Unknown said...

The glasses are so cool!

The Golden Bun | new post | follow me

Selvaggia Capizzi said...

They are too cool! I like them a lot, great interview!

Anonymous said...

Crazy sunglasses :P it makes me happy!

Jess said...

How adorable are those sunglasses?!

Aida said...

I found your blog by chance, while peeking others and I decided to check it out! I’m glad I did it, because I am really delighted with yours. It's beautiful, well structured, interesting, sweet amazing [probably your own qualities right?] and it has completely got me hooked. I think we're going to get along just fine! ;)
I'd like to invite you to follow each other. I’d be very pleased.
I wish you lots of success !

MercuryMoonshineDutchess said...

when I read your blog I feel like im spinning into a whirlwind of washed away dreams glitter dust flowers lost fairies and complete magical atmosphere it brings me into a calm wave I love your posts keep it up X Mercury Moonshine Dutchess

Frances O@TheFashionHive said...

Thank you for stopping by The fashion Hive!!

Great creative glasses love!!!

the goorgeous said...

so cool! want those red ones!

Night at Vogue said...

They look cool! Thanks for the comment!

Jules said...

Cool sunglasses!

Head to Toe Chic said...

Great interview! I love it!!


Bonnie said...

These sunglasses are crazy balls! I like them.
Twitter: @GlamKitten88

prom dresses said...

The red one is shining to me!! So fun and lovely!!

Amarjeet Prasad said...

Sound good..
custom crystal
Crystal Figurines

Heather said...

cool! i love it! xoxo from rome K.

Borna said...

Great interview!


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