Interview with Moe12

original post in Korean is uploaded at: http://firstlook_b.blog.me/90138284577

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How does your collection want to be remembered as?

MOE design is mainly about geometrical forms,

which create angles. An angle of view or "point of view" is the

name of our first collection and reflects our general philosophy.

Everyone has a vision, but if you look from the different angle,

the view could change, the ability to observe the subject from different angles

is very important. Numbers 1 and 2 represent a choice that is always there.

There are other important symbols:

the star (all is decided by stars), the heart (all our thoughts are validated

by our hearts), the grenade (all art is explosion of mind.)

What kind of styles is moe12 collection?

In general, moe is every woman's everyday wear without restrictions to look,

age, size or body type. In particular, the MOE woman is multicultured,

intelligent, innovative and unconventional. She has acutely feminine, yet,

a strong and unique personality. She likes to express her true self

and is not afraid of risks. She is passionate but thoughtful,

a dreamer while a realist.

Is your brand forceful to get inspired or works in a

freely environment?

I would say Moe works in a freely environment.

It is amazing how the simplest little things can inspire you.

Some ideas come when I make origami-like paper constructions with perfect

clean lines and sharp angles. Ideal mood setting scenes are endless fields,

Kubrick films and ethnic gypsy melodies.

How can a comfortable outfit/style achieved?

MOE is a chic combination of luxury and simplicity,

making its woman comfortable in every situation, easily crossing over

from day to evening. All the garments are constructed using

geometric figures, unique shapes and angles.

They not only represent today's linear style but also propose

creative variations for each client.

The premiere accessory of MOE line is the one of a kind 1 2 clutch purse.

With its architectural double square structure, it has two

divisions marked 1 and 2 accordingly. They uncover woman's duality,

representing space for things needed and wanted,

necessity and pleasure. The style of the clutch easily cross over from

day to evening, reminding the owner that she can always choose.

If you would have to choose celebrities or anyone that best suits

Moe12 lifestyle who would them be?

The greatest celebrity before the status was even born to me is mix of

Joan of Arc and Alice in Wonderland. Anyway, it can be

Lady Gaga how it can be Tilda Swinton.

Does your brand have any musings or such to get approved of the collection

beforehand?

Actually I don't have any "permanent" muse, little things around

inspires me, such as movies, books, music & people I meet.

I don't ask advices when I make collections.

It is spontaneous process that comes directly from the heart.

But it is important to analyze after with my husband

and family to be more objective.

Special thanks to & photos credit to:

Aliona from http://www.moe12.com/

go check out the stockists/shop at the official web!