Wednesday, March 7, 2012

Interview with Fashionary

this is for all designers, illustrators, dreamers in fashion industry
fashion people all :)
original post is of course for the 1stlook magazine's blog at:
read this interview and get to know more about the fashion diary

패셔너리는 패션 사전 + 다이어리의 혼합말로 지어졌다고
합니다. 한글 기사는 위에 링크로 따라가시면 되요 ^^

How did the idea of making fashion notepad, sketchbook, diary began?

Having a sketchbook that is tailor made for fashion designers has been
always my dream. Animators can use story board templates to draw,
graphic designers can use dotted paper to have a grid system.
And being fashion designers, we should have our own sketchbook to
streamline the development. And I decide to make it on my own!
The problem for the traditional template is that we can't draw directly on it.
We need to place a semi-transparent paper on top of it for sketching
different post, and it is not convenient enough to bring along and draw everywhere.
My girlfriend and I started to think if semi-transparent templates of figures were on every page of
sketchbook, we could focus on our designs without considering technical
information for reference. So I decided to combine the templates with blank papers,
to make the template barely visible, so the designers would not be bordered by
the template and they can draw and write notes as freely as they want on the
template pages.
Beside the templates, I believed the quick search of fashion information
should be included in Fashionary. In order to search for most suitable
fashion to put in the book, I started to ask for my fashion designer friends
for generating idea, we found that the body measurement and the unit system
is a must, also the basic patterns and the categories of garments.
And all agree that the typography and the presentation board border us,
so I start to do research in those area.
After the continuous hardworking for 10 months,
Fashionary was born on August, 2009!

I think style not just comes from the outfit wears
but also from the attitude, smile, and the stationary item
they hold on to as well. How can one become "fashionable" in your opinion?

I think fashionable is to do with something you like, having your own style
and not being bothered by others!

Tips for readers to be great organizers?

Fashionary include yearly calendar for people to jot down the important days.
And on every single template sheet, there are blank date allowing
designers to mark the design date which make your design process organized.
And there are paper pocket on the last page which is good for designers
to put in their inspirations, like photos, fabrics, ...etc.

How is each cover made? Any collaboration process?

The cover is made by high-quality cotton fabric. Last Christmas,
we have made special red version and in this winter,
we teamed up with UK Brand-Sibling for a great fall collection on
400 limited collector's boxsets. This special edition includes:
a knitted iPad pouch + Fashionary + mini knitwear handbook.
The Fashionary cover are patterned with Sibling's signature
red & lemon leopard print with skull graphic.

What does "fashionary" mean?

The name "fashionary" comes from
"Fashion + Dictionary + Diary." The sketchbook is combined with
intensive fashion information and blended figure templates.
It is the first sketchbook tailor-made for fashion designer and it's the perfect tool
for brainstorming, fast sketching & quick referencing.

What is the goal for fashionary to become?
(or to be the "first" at?)

The main goal for Fashionary is to make the life more easy for
fashion designer, and we will continue to improve according to feedbacks.
Although the job is hard, still sweet!

special thanks to & photos credit to:
Penter & Vikki from

if you are in Korea, you can purchase these items at

24 comments: said...

as a fashion designer I LOOOOOOVE this!!

Alessia said...

Great pictures!

Hugs from Finland,

- Alice

Unknown said...


xoxo from rome

Unknown said...

so cool :)

Ethic said...

What a great idea, love it, so creative!!!


hautepinkpretty said...

what an awesome tool for fashion designers! <3

Jessica said...

I love this. So amazing. Now only if I was some amazing fashion designer.

Jo - Lost in the Haze said...

Ohh, these look so wonderful! <3 I wish I had one!

Lost in the Haze: Fashion Blog

Lola said...

They're perfect! I need to get me one of these XX

Thesmallnoble said...

I love it! Great pictures!

Jocelyn Ng said...

This is awesome! Thanks for sharing! :)

Unknown said...

This is really cool!!!Sorry it has taken so long for me to get back to you, hope you have a great day and happy blogging!

yiqin; said...

nice books!

Mónica C. Welton said...



Unknown said...

Hi beauty,
I just found your blog & I just adore it - your sense of style is amazing...!

If you like my blog too,WE COULD FOLLOW EACH OTHER!!! ;) ;)


Fash Boulevard said...

Obsessed. Thanks for sharing. I'd love if you'd check out my interview with Perez Hilton. xo

Sam said...

Aw wow, I absolutely love this, so gorgeous and inspiring. Great interview!

Marina Di Guardo said...

I love this post.
fantastic and very interesting interview!
ciao dear Michelle!

PSbyDila said...

Those books are really cute!

Monja said...

fashionary ♥

cedric said...

Great tool indeed! I bought mine from the special red edition!

becomingandromeda said...
This comment has been removed by the author.
becomingandromeda said...

I just got mine in the mail!!! So much to do and so much to learn! Thank you for this article!

Hello from St. Louis Missouri!

Current project: A Hanbok suitable to Missouri weather.

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